I think gimmicks like that cheapen a brand. Holden shouldn't subject themselves to cross promotion; it's akin to a businesses website featuring internet ads by google etc. Holden are arguably a reputable company and I feel advertising the likes of KFC et al only serves to make them look desperate to save money.
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If brains were gasoline, you wouldn't have enough to power an ants go-cart a half a lap around a Cheerio - Ron Shirley
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