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Originally Posted by ltd
I think gimmicks like that cheapen a brand. Holden shouldn't subject themselves to cross promotion; it's akin to a businesses website featuring internet ads by google etc. Holden are arguably a reputable company and I feel advertising the likes of KFC et al only serves to make them look desperate to save money.
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It comes down to individual dealers, none of its set up by Holden themselves.
The only reason they market other companies to to make the adveritising somewhat cheaper, nothing to do with cross promotion. Dealers buy a time, they have no control over what other companies are marketed on the signs while in their dealerships, unless they pay the full amount and have it all to themselves.