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Originally Posted by Luke Plaizier
So, does that mean that the Camry/Aurion exercise diminishes their brand, or that not calling the Territory an AWD Falcon diminishes the Territory?
And that jacking up a Holden Commodore Wagon and putting AWD under it was a raging success?
Lukeyson
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No, just different strategies for different times/markets.
I think the question you have posed is a good one.
I suspect the Toyota buyers are there to buy a Toyota and many probably don't even know or care what badge comes after that (whitegoods of the automotive kind).
Whereas Falcon shoppers are looking for a Falcon/Commodore type vehicle not just a Ford or Holden badge (ie. largish/rugged/dependable image with front-engine and RWD offering value for money).
The Territory was deliberately seperated from the Falcon both in appearance and name. It's business case aims were;
- win back family car buyers that had gone to 4wd's for the space and functionality but had since realised they were not prepared to live with or didn't require the compromises in driveablity that came with it.
- offer a more appealing alternative to the mini-bus/peoplemover crowd for those requiring the occasional 7-seater capacity
- add volume and parts/platform sharing to the aust. production lines
It was never to just offer an AWD Falcon.
It's the space/functionality/usability that the Territory delivered on but the Adventura did not, being no different than any other Commodore wagon apart from the AWD. Thus one survives in the market whilst the other does not.