There have been lots of attempts and theories on here about why Ford is not gaining any real market share and why one strategy after another seems to have little long term impact.
The things I always note. The dealer network is still there and doing what they have always done for the past thirty years… helping lots of people find a reason to walk away from the brand. Ford needs to decide if it wants to stay in Australia and sell cars (imported or local) and if the answer is yes, it just needs to pay the bastards out and get rid of them. New franchise agreements with real controls on quality of service.
Ford themselves have never made a car that wasn't in tolerance. Many that weren't to customers tolerances, but not the factories. In other words Ford doesn't stand by its products, it doesn't recall cars when it should (Territory, Falcons), pretends nothing is wrong when the media get a hold of quality and build issues and rarely puts the customer first, when clearly a car is just not fit for purpose.
Finally neither the company or the dealers think long term like the Japanese. It’s make a buck today and to hell with what the customer will think tomorrow. So you screwed them over with that Falcon diff or Terri ball joints. How can there be any consequences for the brand for doing that?
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