Actually I suspect part of the problem IS that we have the Falcon here.
There are a large number of people who have no interest in Falcon (or Commodore) whatsoever and see them as inferior "taxis".
The little Fords are competing directly against the Japanese, Korean, German, Italian and French vehicles and while they are quite up to the task for some if not many they are tarred with the "little falcon" brush.
It really is our own fault as we have been pushing FORD FALCON for 50 years and everything else has lived in its shadow. I suspect Holden have a somewhat similar problem with Commodore.
I cannot readily think of an example where a particular model has had such dominance over an entire marque.
Possibly this is what they are trying to resolve.
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