Was reading a book on the beginnings of Ford Australia, and apparently a lot of effort was put into establishing the brand. Dealerships were set up in rural towns and salespersons actively promoted the vehicles. There was this one story that really stood out. A farmer in Beaufort had been showing interest in buying a Ford vehicle but lamented the fact that it wouldn't fit through his garage door. He woke up the next day to find a team of workmen enlarging his garage door. Needless to say, the sale was made that day. If Ford are ever going to bounce back, they need to get back into this sort of spirit...
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