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Old 21-08-2011, 11:30 PM   #1
imugli
FF.Com.Au Hardcore
 
Join Date: Mar 2006
Posts: 531
Default Re: So your the CEO: what would you change with Falcon?

I actually don't mind the idea of taking Falcon back to it's glory days with a bit of retro.

Not too much, but enough to be able to draw the link. Enough to remind people that Ford once made the fastest 4 door car in the world (instead of leaving it to Shannons). Enough to remind them that Mad Max's XB was based on a real car, not some clay model developed by a couple of industrial design grads who probably weren't around when the original came out.

For all that we heap **** on the bogans that put Chev badges on their Commodores, it's a "halo" within the bogan community. Ford don't have that.

Ford went from the XRGT to the HOs to the XA/B/C coupes to the ESP 5.8s to nothing. Zip. Zilch. Nothing. They went from balls and all to grandpa mobiles. OK so we have the GT / GTP now, but when you compare them to the std Falcons, do they really hold a candle to the REAL GTs when you compare them to the std XYs?

Ford need to remind people that they used to make the biggest baddest phattest cars on the road. They need to remind people that their car, the XA HO IV, was the reason for the supercar scare. There needs to be some "passion" put back in the car and stirred in buyers. A bit of retro mongrel in the styling and a few "F*&k you" kw's may do just that.

Even if that's not where the bulk of sales are now, it would create a halo effect. Just as people who can't afford a HSV buy an SV8 and put chev badges on it. People who can't afford a Malloo buy an SV6 and drop that on it's **** instead. They're Halo vehicles and I don't think FoA has one right now... The Black COULD be it if we see it in FG2. COULD be. But it needs to sit above the rest of the range, not simply be a sticker pack.
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