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Originally Posted by Brazen
What you call desparation for sales is what I call true market value. The prices listed are $15,000 too much.
It scares private buyers off when they see these prices on the internet - they are not going to bother visiting a Ford dealer. The only thing it helps is Ford in wooing fleet buyers with an inflated on-paper discount because the RRP is so much.
I have ran the calculator and I was shocked to see how much my FG MKII LPI ute will cost, I know there is some movement in there when I visit the dealer, but when I see a TV ad for a Nissan Navara dual cab turbo diesel 4wd for what Ford is asking for my base Falcon ute... I start to wonder if I should be looking at other cars too.
Ford have to make their RRP more reflective of actual transaction prices if they want to sell cars in the internet age.
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Because serious buyers about commit to $35k+ will ONLY look at the Ford website and don't bother with shopping around online using carsales et al.