Quote:
Originally Posted by stevefreestyle
I hope Ford "Marketing" have finally recognised the massive FAIL in their Marketing Strategy - by exclusively targeting insipid 20 something females, who they seem to assume are only interested in two F's.........NO, not that....boring Fuel Economy and Facebook.
If they ever recognise there is a much wider market (than girls who are generally not interested in driving), and re-discover some testosterone, and emphasise outstanding Driving Dynamics, Exhileration, Sport Performance (etc) - and even Sex Appeal, they might run the risk of gaining some street Credibility - and actually sell some cars.
They could not go wrong by revisiting the old BA TV Ad.....which actually sold cars !!
http://www.youtube.com/watch?v=iDaLxN5FIjE |
The problem is that non-enthusiasts are a far wider market than enthusiasts. There aren't many people that decide to buy cars because of the way it drives. Falcon is no longer a car for the masses, but a car catered to a niche market. People who want the new Falcon probably already know about it and are waiting to put a deposit on one. People who don't know about it probably wouldn't have bought a Falcon anyway, regardless of the advertising dollars spent.
BA was twelve years ago. Back then, the car was equipped and priced competitively. I don't think that can be said for the FG nowadays.
Quote:
Originally Posted by XR6 Martin
Most young people arnt interested in driving, not just women.
They did a survey and the younger people saud they'd rather take public transport as they can play with their phone/tablets etc.
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And that's a damn shame.
As soon as I was 16 and 9 months, I wanted to get my learner's permit, but dad said I had to wait another six months until I had finished year 12. The very afternoon after I had finished my last year 12 exam, I went straight to the Department of Transport to get my Learner's Permit.
Kids these days don't know what they're missing.