[mcflux]

The Ranger FX4 & Hilux TRD both suck.

If this Raptor concept comes out with something serious powering it, be it a variant of the EcoBoost V6 or some decent-output TT Diesel V6, then punters will pay whatever the asking price is. I use the words "serious" and "decent-output" with regard to powering a dual cab, before all the Falcon/Mustang/V8SC bois arc up.

Same deal goes for Toyota, although they've shot the TRD name in the foot this time around. If they backed up the Tonka concept with something beyond the standard 2.8, it would sell. Although the Ranger Raptor would outsell it by 10:1 in my opinion.

Ford are sitting on a rare goldmine here with a recognisable performance name, the popular Ranger range, and proven hi-po engine options that are available. They could create a "halo" car as per the old Commodore strategy which will create a trickle-down effect for regular Ranger buyers. Don't stuff it up Ford with a sticker pack & the 3.2!