[simon varley]

interesting question! If someone buys your product, you can sit down and have a chat with them about why, what they like and don't like etc, but how can you ever really know why someone didn't purchase? If the other OEMs offered a V8 you could even talk to their customers and ask what they bought the car for, but if nobody offers it, how can you ever be really sure?

Maybe you just have to take a chance? to some extent that's what happened with Mustang and sure it paid off - to start with. How many repeat sales are they getting now, after everyone has bought one and sold it on? Mustang is probably a big enough market to soak up a slump in Aussie RHD sales, but if the same happened for Ranger would that work out so well?