Quote:
Originally Posted by Polyal
Guys come on, being technically better has never resulted in guaranteed sales success.
I think the Ranger is helping change the culture, but Toyota jus have an aura to them that the common folk love.
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T6 being better than the Mazda based Ranger actually allowed it to ascend and increase sales while Colorado languished. Hilux does have that auora built up over decades that sees a contempt for Ranger as a toy but slowly being dispelled.
It’s a tribal thing like the old Ford vs Holden rivalry