Re: 2015 Taurus Mule Pictures on Car and Driver
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It had to split for the market, the market research was showing that they had to clearly define themselves for each segment. Just having one wasn't going to work for them.
I don't like Lincoln's direction, design, branding or advertising but good luck to them. It's good to know though that Ford are trying to change the culture at Dearborn from treating Lincoln as an afterthought.
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