Re: The importance of brand value: example Toyota 86 v Subaru BRZ
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a buddy at work was looking at buying a BRZ, but there wasn't any around second hand. I said why not buy a 86 GTS but he said no the BRZ is better that's why its harder to get.
on that theory Subaru might have been counting on stupid people.
this coming from a guy who's parents will not let him buy a used car because they cost too much to run but are more than happy for him to spend $43k cash on a new WRX.
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CURRENT RIDES BA GT Mk1 #0009 - Narooma Blue SY Ghia AWD Black VZ LX8 Adventra Holden HX 50th Anniversary AU Saloon Car racecar 1980 GS1000ST - Wes Cooley Rep
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