Re: 30% increase in Ford models here. What are they?
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"No Falcon, no deal"...given they are selling in such low numbers it's not profitable, apparently the huge majority of buyers going to Ford now for vehicles don't share that sentiment. Look at the top ten cars sold over the last year:
1. Mazda3
2. Toyota Corolla
3. Holden Commodore
4. Holden Cruze
5. Hyundai i30
6. Toyota Camry
7. Toyota Yaris
8. Ford Focus
9. Mazda2
10. Volkswagen Golf
Not a Falcon to be seen. The board and investors look at things like that, and ask difficult questions such as "why are you still wasting money building a car that isn't selling?". They're not going to keep hemorrhaging money just to keep a vanishingly small number of enthusiasts happy or to appeal to "tradition". That's business.
85% of cars sold in Australia are built overseas. The majority of buyers are voting with their feet and, especially these days, their hip pocket.
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