Quote:
Originally Posted by Yellow_Festiva
It's not about profit - it's getting people through the doors.
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it's ALL about profit! That's why the non profitable cars are being dropped, and that includes the low spec ones. Long gone are the days when it was purely about numbers. That's why I said Ford won't be unhappy with these VFACTS numbers. All the high selling cars and trucks are hugely profitable, and the low selling ones make a loss
Corporately its called Play To Win, and is the opposite of some companies who just Play To Be In The Game