Quote:
Originally Posted by simon varley
and Transit.
that's why Ford NA got out of the car business last year. Trucks, SUVs and Mustang only. Ranger for us, and Transit for Eu. Everything else is borderline profitable at best
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A year or so ago, I went through the exercise of comparing quarterly profit for Ford NA vs Toyota NA.
Both sold about the same amount of vehicles but the big difference was Ford and the F Series which
added something like $1.3 Billion profit per quarter over the ~$600M Toyota was getting with mostly
car and SUV heavy sales plus a few Tacomas and some Tundras..
Not to be little Toyota's efforts but more to show how Ford absolutely relies on F Series and commercials
to make the big bucks, maybe the next big thing is low-rider HP trucks / SUVs....