Re: The importance of brand value: example Toyota 86 v Subaru BRZ
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It can be spun any way that people like. Toyota is seen as the better brand or the "Commodore" to Subaru's "Lexcen" (BRZ).
Volumes yada yada. If I wanted a BRZ, I would wait until one came in. Fact is, more people want the 86. We're not talking about a pair of shoes here.
The OP is right.
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The Fleet
1999 AU XR8 4sp adaptive shift, Black, Momo T-bar and S/wheel, Bodykit, 17" wheels, Sunroof - 180Ks - THE DAILY
1995 EF XR8 Manual  Heritage Green, Factory Bodykit and FTRs - 126Ks
1986 XF Fairmont Ghia 4.1L EFI Regency Red, trip computer, venetians - 163Ks 
1979 P6 LTD 351, Goldust - 185Ks
1989 Mazda MX5, Red 1.6L, 5sp manual - 102Ks
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