Lets just get to the point.... most of the small car market is taken up by females.
Most females are clueless.... they look for things like, "is it cute", "how many cup holders does it have", "does it come in pink", etc.
The Yaris and Jazz accomodate for alot of this criteria.
Also, you must remember a lot of people think the Fiesta is just the new Festiva. We all know what a "great" car that was....
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