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Originally Posted by Full Noise
Hmmmmm, did they lose money, or did they just not make as much of a profit as they expected? There’s a bit of a difference. In my opinion, car makers are a little bit like farmers. They will never tell you how much they make when times are good, but as soon as there’s any type of downturn, they are full of information. We are losing $$$$$$$ every day, boo hoo, everybody feel sorry for us. Well **** them.
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Yes they were losing $2000 on every Camry they exported when the dollar was above 90 cents. I don't know for how long it was they were losing money for, or what the breakeven point is in terms of the exchange rate, but it would have been a few months at least.