View Single Post
Old 06-04-2013, 02:34 PM   #4
mik
FF.Com.Au Hardcore
 
mik's Avatar
 
Join Date: Feb 2005
Location: Melb north
Posts: 12,049
Default Re: 2015 Taurus Mule Pictures on Car and Driver

ford needs to really get stuck into the lincoln and spend some serious buks on it, i don`t know how other people see it but it sorta appears to me like a slightly up market family sedan to me, which is ok, but it does`nt seem anything out of the ordinary that people would aspire to own over other established luxury brands.
They need a a serious luxo version that the vast majority will see as the best of the best in a the luxury range.

Look what toyota has done with lexus, toyota spent a huge dollar on taking on the big luxury brands and did a pretty good job with it, these days you hear advertisements toyota camry with lexus qaulity, whether it is true or not the brand gets cred just by association.
people in the street see the well to do driving car x it becomes good a status thing also .
mik is offline   Reply With Quote
This user likes this post: