Quote:
Originally Posted by Syndrome
I've been asking that question for a number of years. (Modern) MOTOR and Wheels have for years come from the same publisher. How much longer will they persist with two titles in the same market?
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working in the printing industry, its hard to see how many magazines can stay profitable. Its a vicious downward spiral. they are mostly funded by the advertisers in the mags (which is why many magazines just seem like advertorials with a few articles these days). As the reach reduces (the number of people buying them) the value to the advertiser reduces so they pay less or leave. So then the print run gets reduced and rinse and repeat.