[hackney]

Originally Posted by jpd80

The reason Ford sales numbers are low goes to the prices being asked,
Focus starts at $29,500 Drive away, nearly $8,000 more than base Astra.
Cheapest Mondeo is $37K DA - you can get a Commodore for that, Camry $7K less.

Base Ambiente Escape stats north of $32K, Holden just dropped base Equinox ($27,990 DA)
and now selling mid level trim for same price as Escape base model, you do the math...

It just looks like Ford wants at least $30K a vehicle, preferably $50K or $60K a sale,
that's why numbers look so dreadful, that and Ecosport just looks so....ugh...

Ford has the right idea with premium pricing, they just need to apply it to more premium vehicles
like maybe starting that on the the next trim level up the totem pole (LOL)

Their prices are way,way to high.It is all about profit with them.They are NOT competitively priced.