I could see the sales people laughing there heads off after they came up with that clip. It's very effective actually. Like throwing burley at a bunch of hungry herring. You could throw anything at the water and it would boil. Vague as all heck, but with this sort of thing you have to play your cards close to your chest.
Good to see a 2014 Falcon being designed. Now we'll all just have to wait like good little herring to find out the details.