Quote:
Originally Posted by au2000
Totally get the logic re chasing gross profit over sales numbers, but if Ford Aus are focused on Ranger as their main profitable product i'd think it would be a risky move.. you know the old saying .. all your eggs in 1 basket...
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and if Ford didn't do that, it would be in a worse predicament than Holden..
take off 2.000 sales a month and you have Colorado numbers but total sales
would be less than 3,000 a month.
The only reason that Ford is focused on Ranger is because it's the only thing that sells
in decent numbers - not because they're picking it over any other product they currently sell,
no other product they have has anything like the showroom appeal of Ranger.