[brennan.]

Why is it a car dealer will say "We're over stocked! massive stock sell-out, over 100 cars must go. We'll even take your trade-ins"

Now, I question this in two ways.
One: massive "stock sell-out"? Well what else would a car dealer do with its stock??

And two: if you're over stocked already, surely trade-ins won't help the situation?

Of course I already know the answer here but that doesn't detract from the illogical marketing. Of course if you are actually looking for a new car these "sales" can be a good deal but it's when the ad's attract buyers who had no intention of buying that it becomes damaging. But sales and marketing vs the consumer is a whole other thread in itself so I'll try and stay on topic from now on.

Cheers.