Quote:
Originally Posted by jpd80
Compare the two exit strategies,
Ford transitions as many Falcon and Territory buyers as possible to Ranger and Mustang
FGX Falcon bows out a champion nameplate that is respectfully retired by Ford.
Holden refuses to give up Commodore name or transition buyers to other products
and expects ZB to sell in unrealistic numbers. Without local Commodore, sales of
other Holden models collapse........
Obviously, Holden misread the market, it misread the mood of buyers and basically
convinced itself out of business...
Surely, there was a better way than what transpired.
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Holden, or the bloke they left in charge who over estimated the numbers and was promptly moved on?