Re: 2014 Falcon Sneek Peak
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Sidestepping the debate around what the 2014 Falcon will actually be, there's a big lesson to be learned here I reckon.
For ANY Ford presentation, Australia or US, with management having a presence, then any mention of future Falcon in that presentation, no matter how small, is enough to avoid negative press. Avoiding negative press is key to attaining positive market perception - something which Ford is clearly lacking these days. The press have not, for example, gone looking for interview snippets for how they can spin a negative story this time around.
This was a win Ford Marketting. Get the guys in Detroit to do something similar, and the Australian Press Hounds will work for you and not against you.
Lukeyson
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