Re: Genisis G70
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The G70 is going to face a tough challenge like so many competitors in this segment.
The mid-size luxury sedan segment is bursting with excellent products. The problem is, when most people think "Luxury car" they gravitate to the three German brands BMW, Mercedes Benz and Audi.
I personally believe that there is excellent value to be had in the mid-size sedan segment outside the 3-Series, C-Class and A4. Spec for spec cars like the Lexus IS, Infinity Q50, Volvo S60, Jaguar XE and Alfa Romeo Giulia are compelling offerings for those who look outside the box.
The G70 is another compelling mid size sedan that is going to get lost in the pack. I don't really understand why Hyundai decided to re-launch the Genisis brand with sedans when the market has shifted towards SUV's.
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