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Originally Posted by prydey
I think part of this is just anti Holden bias.
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Commodore outsells mustang these days. Colorado isn't a best seller but I'd imagine it's still profitable
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. Sure, Holden took a bigger fall in the end which is unfortunate for them. |
You're ignoring price and profit difference between say Ranger/Hilux and Colorado,
in some cases the average difference is well over $15K and Mustang versus ZB Commodore,
well they're not on the same page price wise...
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Getting back to the thread title, the problem with Holden now is they only exist as a 'name' and only in Australia. They don't make their own vehicles. GM still use them as an importer. How long that continues for is the big question. Obviously Commodore is no longer a GM product.
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ZB is linked to GMNA's continued sales of Buick regal in the US and China,
I suspect they will persist for another year or so but ultimately it will either
drop Regal and ZB from sales or move to something like either a rebadged
Chinese ATS-V or US CT-5 - both of which are probably a bit of a stretch...
The only thing preventing Holden from taking the big dirt nap is discounting on sales,
how long head office will tolerate that is anyone's guess....
Outside of Ranger, Mustang and a handful of Everest and Edge, Ford is basically selling
rubbish numbers of vehicles that buyers can easily get from other manufacturers
with less hastles and more choice...