Here's the first mistake:
Quote:
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The highly-equipped five-seat, exclusively diesel-powered Endura will be positioned as a premium, highly equipped urban SUV offering extensive driver assist features and striking, contemporary design and styling.
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Ford in Europe is seen as vehicles of good value with class leading dynamics. Not as premium products (maybe trying with Vignale) and so they are limiting their sales volume before the first rubber hits the road. What is going to make this vehicle more desirable then it's competitors?