Quote:
Originally Posted by XR Martin
There's no profit in selling bargain basement cars.
And most private purchasers don't want them anyway.
Even the rental companies aren't buying them, as they are harder and harder to sell at the end.
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It's not about profit - it's getting people through the doors.
When I bought my brand new top spec Outlander I entered the dealership looking to buy a mid spec ASX.
Take the small car as an example. If you were looking at spending $25k and Hyundai, Nissan, Holden, Kia all had something starting at $22k then you would make the effort to go to the dealerships and see what you can get.
If the other brands were totally out of your range you probably wouldn't bother.
Especially after the Powershift debacle. You need to get people through the doors and great sales people to explain the new car and the totally different transmission now in the car.