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Old 26-05-2013, 04:56 PM   #84
jpblue1000
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Join Date: Dec 2012
Location: Adelaide
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Default Re: 30% increase in Ford models here. What are they?

Quote:
Originally Posted by Jim5_0 View Post
So the Commodore came in at number 3 and the similarly sized and featured Falcon is nowhere in that list which begs the question what are Holden doing differently.
This is an important question, here's my take on it.
The large 6 cylinder Car has been a mainstay of working Australia for a long time, those that were the buyes of these products were post war Australians and their children, the baby Boomers. Traditionally bought as mentioned by middle class Australian workers, blue collar and middle management, then when second hand were passed down to the less well off. The baby boomers are now dying off or certainly heading deep into retirement and not buying the cars they used to, leaving the next generations to make their choice as to what they want. smaller families and certainly smaller households with less land and a preference to spend cash on 3 ovens and a microwave and two handbasings and etc, etc than fuel consumption. The working man is also generally better off than ever and is offered a plethora of new exciting models from exotic car manufacturers, something dad never had.
Then Ford offers up very competent cars, cars that Dad would buy, but dad isnt buying cars anymore. But Holden is offering up possibly less competent vehicles but ones which have a flair, style and say something about the owners (marketing). Those young blokes wanting the big 6 or 8 are going to be attracted to the leggy blond swimsuit model not the brunette lawyer!
But the fact is as the large car sales dwindle and they are for many reasons, the last ones standing will be those who have some autonomy from US HQ and build cars people think they want...not need

JP
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