Will the Holden brand survive?

[hackney]

Originally Posted by Trendseeker

Our local Holden dealer has split their showroom and yard into thirds. Volkswagen and Volvo now occupy the other two thirds of the dealership.

It is the only way that they can survive,by multi-franchising.The local Ford dealer in my area also sells MG,KIA & Isuzu ute.Cheers

[BAWITHLOT]

Originally Posted by hackney

It is the only way that they can survive,by multi-franchising.The local Ford dealer in my area also sells MG,KIA & Isuzu ute.Cheers

Even here in the big smoke, the dealers are selling every brand. What is does do is allow you to almost check every model at the one place!

[hackney]

Originally Posted by BAWITHLOT

Even here in the big smoke, the dealers are selling every brand. What is does do is allow you to almost check every model at the one place!

It is all about survival.You cannot rely on one brand alone ie: Ford or Holden.Gone are those days of the big three.Cheers

[Trendseeker]

Originally Posted by hackney

It is the only way that they can survive,by multi-franchising.The local Ford dealer in my area also sells MG,KIA & Isuzu ute.Cheers

Yep, that’s my point. The brands that are not large enough can’t stand alone. That wasn’t an issue for Holden a few years ago, but not any more. The local Toyota and Mazda dealers don’t sell any other brands. The local Ford dealer also sells Renault.

[EBSXR6]

Originally Posted by Trendseeker

Yep, that’s my point. The brands that are not large enough can’t stand alone. That wasn’t an issue for Holden a few years ago, but not any more. The local Toyota and Mazda dealers don’t sell any other brands. The local Ford dealer also sells Renault.

In the Capital cities quite a lot of Dealers are controlled by Companies that have a lot of different dealers. Preston Motors, Jefferson Automotive Group, Automotive Holdings Group and Gasmak Motor group are a few.

[Trendseeker]

Originally Posted by EBSXR6

In the Capital cities quite a lot of Dealers are controlled by Companies that have a lot of different dealers. Preston Motors, Jefferson Automotive Group, Automotive Holdings Group and Gasmak Motor group are a few.

Agreed, but they maintain separate showrooms and yards for the brands that can stand alone. The brands with smaller sales volumes are sold from the one showroom and yard, and that is what has happened to the local Holden dealership that has operated in the area since the sixties. It’s single showroom and yard, which is quite large and once sold only new Holdens, plus any variety of traded used cars, now hosts 3 brands.