AFF Technical Resources - FPV Takes the Lead in High-Performance

July 2006

Ford Performance Vehicles has achieved overall market leadership in the domestic high-performance vehicle segment for the first time, according to VFACTS.

With six successive months of record retail sales, including an all-time record monthly result of 226 new FPV purchases in June, FPV has overtaken its direct rival in total volume with 1151 sales year to date – a 28 per cent increase over the same period in 2005.

FPV has dominated the short wheelbase high-performance sedan segment with its iconic GT, GT-P and MOTOR Magazine’s 2006 Australian Performance Car of the Year, the F6 Typhoon, with 877 sales to the end of June. This figure is 34 per cent greater than that of its competitor, according to VFACTS. FPV also leads the high-performance utility segment by 20 per cent with 274 sales of its F6 Tornado, Pursuit and Super Pursuit utes.

“This is an outstanding result for FPV, particularly considering the brand has only existed for just over three years,” said Sak Ryopponen, Managing Director of Ford Performance Vehicles.

“To achieve outright leadership in such a competitive segment of the market, particularly against a rival that has been in this business for over 15 years, is testament to the fantastic range of products that currently wear the FPV badge.

“This result cements the successful contribution that the award-winning F6 Typhoon and F6 Tornado have made to our business. Sales of our Boss 290 V8-powered vehicles continue to be as strong as ever, and the addition of the turbo-charged six-cylinder F6 variants has been instrumental in our growth by meeting the demands of a different type of performance car enthusiast.”