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Old 19-01-2018, 09:21 PM   #29
Windsor220
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Join Date: Aug 2005
Location: Fremantle, WA
Posts: 3,611
Default Re: Ford passenger cars not a priority for Blue Oval in Australia.

Quote:
Originally Posted by BENT_8 View Post
Serious?

Whilst i'll agree that small cars have declined a little, combining all of Fords main players barely equates to a quarter of small cars sold in this country and in that segment Fords offering numbers 6k units compared to the 10's of thousands its competitors move.

Toyota sells as many small and medium cars as Ford does Ranger and Mustang combined, never mind their ute sales.

People bag the Camry as an ugly, fwd appliance but it still sells more than Mustang, Mondeo, Focus, Fiesta, Ecosport and Everest combined and does so in a shrinking segment.

People still buy small and mdium cars, they just dont want Focus and Mondeo.
We have one of the most competitive markets in the world. Corolla, Mazda3 and i30 are already entrenched in the small car segment and it would take a while to make ground there. Mitsubishi has just discontinued the long running Lancer for the same reason. People are moving to SUVs.

As for Toyota they are running off reputation from the 80s/90s with all of the older generation plus they do a lot fleet sales.

Mondeo doesn't do too bad. It is 3rd in its segment but there are not many sales there just for Camry for all of the seniors.
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