[BENT_8]

What Ford have done with the new Ranger and Everest is fantastic no doubt, im not a fan of some styling aspects but thats a personal thing.

That its taken a platform change and now offer of V6's to topple the Hilux is why Toyota have kept Hilux where it is, they havent needed to invest to maintain their market share, infact Toyota would rather stick with the known on these products than be innovators if it means unnecessary spend and risk.

You dont think Toyota has the people and budget to offer a V6 or a Raptor equivalent, please.
They'll do it when and if they need to.
Same as EV, they dont need to be first to market with it, they can let others dabble in the small market and when it becomes worthwhile they'll swoop in with a more refined product and draw back the buyers.
In the meantime they continue to sell hybrids that punters who arent quite all in with EV tech love and buy in spades why would you undermine that existing market dominance just to be in a race against competitors that still cant get within sight of you on the straight.

Thats not anti Ford or pro Toyota, its reality for an investment for reward focussed company and right now they're no1 without spending bugger all, go figure.