[jstanovic]

Better product means nothing if people think your brand is crap eg. Focus transmissions and the dealerships continue saying “that’s how they all are” when you have a problem.

Toyota have top sellers in many categories, they don’t necessarily have the best cars or best value in those categories. It’s taken decades to get to that stage, Ford can’t come in and say our Ranger is the best so we will charge top dollar in less than 10 years, as above they must get to a $$$ limit where people will start to question the value.