I'm not sure how Ford can justify $3k for the diesel option ??
This is an engine that has been around in Europe for some time.
Doing the math, it could take up to 12+ years to recover the additional investment - using the price diff btween unleaded and diesel travelling 15k per year and diff of 7.3/9.5 l/100k for the two zetec models. Even comparing 25k/yr and using 98 unleaded and not allowing for better fuel economy on the better unleaded, you still can't get your money back in < 5 yrs.
I know the Diesel allegedly drives better, but it would want to be in another world for me to consider it. If it was getting low 6's for l/100k it would make a difference but not @ 7.5.
I guess it will be difficult for Ford Aus to wrestle diesels from the European market so they charge a premium to keep up the 'diesel craze'.
|