Quote:
Originally Posted by BENT_8
Yay, a race to the bottom which Ford is losing to its benefit...  |
LOL, That's why it's called a dutch auction.
I am dubious when someone says this or that car makes absolutely no money,
if that were truly the case, GM or Ford would simply stop bringing those products here.
They still make money, it's just that the profit taking happened when those ships left home port.
Holden needs to heavily discount to keep sales going and stay in business, Ford doesn't.
Maybe asking why that's the case is more relevant than just counting sales.....
I am glad though to see Holden dropping some base models and offering mid trim level vehicles
at affordable pricing, that's probably a better value proposition than chasing base model sales.