Ford advert that says it all really...

[2011G6E]

Just saw the TV advert for the Ford Ranger "truck"...good god I hate that term. Holden started it with the advertising for the Colorado "truck". We're Australians...it's a UTE for christs sake...

But I digress. The advert starts with the saleswoman showing us a Toyota Hilux and saying that it was Australias largest selling "truck". But she doen't sell them. She then takes us into the dealership and shows us a Ranger "truck", and ends by saying to the camera, absolutely honestly, the following little sentence that shows what has gone wrong with Ford in a nutshell:

"Who said bigger selling is always best?"


No. No no no no. You're not selling prestige limited run exotics...you're supposed to be selling volume, to TRY and be the
best selling"...you idiots...