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Old 24-12-2016, 06:48 PM   #1
Syndrome
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Angry Ford Australia TV advertising

I can't believe they are still using Ngaire Dawn Fair.
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Old 24-12-2016, 07:01 PM   #2
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Default Re: Ford Australia TV advertising

Yeah well....you probably can't believe a few other things with that avatar.
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Old 24-12-2016, 08:09 PM   #3
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Question Re: Ford Australia TV advertising

I cant see the problem with her.
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Old 24-12-2016, 09:12 PM   #4
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Default Re: Ford Australia TV advertising

Cant believe using her is really a thing. Obviously someone has no life.
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Old 24-12-2016, 09:14 PM   #5
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Default Re: Ford Australia TV advertising

Marketing decisions by 21-year old graduates. We'll never understand them.....
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Old 25-12-2016, 12:47 AM   #6
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Default Re: Ford Australia TV advertising

She may not appeal to everyone, in fact my wife cringes when the ads come on but the advertising strategy is aimed at a particular facet of our society and they (Ford and the marketing firm) believe that she is the best person to get the message across to the target audience.
If it didn't work, she wouldn't be doing the ads.
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Old 25-12-2016, 12:53 AM   #7
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Default Re: Ford Australia TV advertising

I disagree, she is an attractive lady.
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Old 25-12-2016, 02:32 AM   #8
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Default Re: Ford Australia TV advertising

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Originally Posted by xahh View Post
She may not appeal to everyone, in fact my wife cringes when the ads come on but the advertising strategy is aimed at a particular facet of our society and they (Ford and the marketing firm) believe that she is the best person to get the message across to the target audience.
If it didn't work, she wouldn't be doing the ads.
Looking at Fords sales figures she is doing a great job.

/end sarc
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Old 25-12-2016, 06:35 AM   #9
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Default Re: Ford Australia TV advertising

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Originally Posted by Syndrome View Post
Looking at Fords sales figures she is doing a great job.

/end sarc
What are you basing that comment on?

According to the first article I found on google, Ford Australia sales figures overall are up by more than 15% compared to 2015.
Merry Christmas
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Old 25-12-2016, 08:03 AM   #10
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Default Re: Ford Australia TV advertising

Quote:
Originally Posted by Junkyard-Dog View Post
I disagree, she is an attractive lady.
True, but still prefer the Toyota chick
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Old 25-12-2016, 09:11 AM   #11
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Default Re: Ford Australia TV advertising

https://www.youtube.com/watch?v=9N_mM80QenA

Merry Chaaristmas to you and your families.
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Old 25-12-2016, 09:18 AM   #12
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Default Re: Ford Australia TV advertising

The only Ford vehicle selling in respectable numbers is the Ranger..Everest must be a disappointment..as for the Euro's, they are a blip on the sales radar...It has been said here many times, Ford needs a new marketing strategy. David Attenborough would see Ngaire Dawn Fair as new species of preying mantis !!!!!....
Merry Christmas, safe travels and great 2017.!!!
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Old 25-12-2016, 09:20 AM   #13
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Default Re: Ford Australia TV advertising

Wierd asian music, asain face of ford, I figure ford are just getting us comfortable with driving asain ******* cars... All our fords will be manufactured in china in 10yrs right...
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Old 25-12-2016, 12:40 PM   #14
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Default Re: Ford Australia TV advertising

So Toyota use a female, Ford use a female and recently I think I also saw a female advertising Holden making three big manufacturers using females to sell their cars. Must be trending.
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Old 25-12-2016, 12:46 PM   #15
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Default Re: Ford Australia TV advertising

Quote:
Originally Posted by Junkyard-Dog View Post
I disagree, she is an attractive lady.
Only if you got yellow fever
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Old 25-12-2016, 05:45 PM   #16
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Default Re: Ford Australia TV advertising

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Originally Posted by deesun View Post
So Toyota use a female, Ford use a female and recently I think I also saw a female advertising Holden making three big manufacturers using females to sell their cars. Must be trending.
Holden have used well-known "celebrity endorsers" in the latest round of ads - people who are well known, such as the chef, Luke Nguyen, and actress Claudia Karvan.

I think while Ford & Toyota realise that the car buying public is no longer a male dominated consumer market, and have gone the route of the young female role in the ads, Holden have taken it further, and are targeting their ads to all people, of both sexes, and all ages, who don't necessarily want a "pretty girl" (debatable) to sell cars to them.

The 5 celebs they've chosen have earnt respect in their field over years of hard work, and have fans that cover a broad part of the community.
More important for the corporate image - they are people who have not had scandals, or are known for distasteful things - just "good wholesome people" as the yanks would say.

More info here:
http://media.gm.com/media/au/en/hold...rstodians.html


But Ford don't need to cover the broader market like Holden do. The Ranger practically sells itself. They need someone to appeal to the younger buyer of the smaller car range, and much as we may or may not agree with her looks, Dawn seems to be doing OK, as they haven't sacked her yet.... but they could do with someone else (as well) to push along the Everest sales....
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Old 25-12-2016, 06:16 PM   #17
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Default Re: Ford Australia TV advertising

Lets wait and see where the year ends overall from the headlines during the year Ford could have had there best year for a very long time, I thought this would please people on this site or looks like more looking to bask or searching for failure.

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The public need to be informed you can buy a Mustang from a Ford dealer.
You don't buy a Mustang and have it converted to right hand drive, all our Australian Ford dealers will sell car, parts and service just like any other Ford.
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Old 25-12-2016, 06:21 PM   #18
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Default Re: Ford Australia TV advertising

Quote:
Originally Posted by csv8 View Post
The only Ford vehicle selling in respectable numbers is the Ranger..Everest must be a disappointment..as for the Euro's, they are a blip on the sales radar...It has been said here many times, Ford needs a new marketing strategy. David Attenborough would see Ngaire Dawn Fair as new species of preying mantis !!!!!....
Merry Christmas, safe travels and great 2017.!!!
how were the 'new' ranger figures when it was first revealed in PX guise? I can't be bothered looking it up, but i feel very confident that you would have been one of the ringleaders calling it a failure also.

Rome wasn't built in a day.

Ford are listening to the public and solving problems that face Everest, which should see it credited with MC rating, which may broaden its appeal. Even still, its early days and if it takes off half as good as Ranger, Ford will be very happy.

As for the other models, what evidence do you have that they are failing? Sales figures show popularity, not profit.
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Old 25-12-2016, 06:47 PM   #19
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Default Re: Ford Australia TV advertising

G'day...What about a modern take of this Ford classic "Have you driven a Ford lately" ad..https://www.youtube.com/watch?v=qO7wDFGQB6w
still one of my favourites. Ford Australia , although Aussie- fying the US versions of many ads made plenty of our own like the "Must be stuck in Third " one for the AU XR8 ute , the funny early 1970's ones and the dynamic late 70's to mid 80's ones too numerous to link here..Different times and demographic of course but they must have worked then...What about this very early one that depicts the time it was made https://www.youtube.com/watch?v=R_uZTq-yqR8 ..Trim Taut Terrific...

This clip features both the US and Australian versions of "Have you driven a Ford Lately " https://www.youtube.com/watch?v=UKEeor3kbKM&t=147s .

I like both versions and to be honest it kicks the backside of Ford Australia's recent insipid efforts... .Cheers Rod..

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Old 27-12-2016, 12:49 PM   #20
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Default Re: Ford Australia TV advertising

Whats with the latest Kuga ad......wtf? Giant sprinklers and kids getting wet on the back seat through the window? Nothing about the car itself actually mentioned.

I do understand their marketing strategy but it wouldn't sell me a car...... But then I'm not the target demographic either. At least they are advertising more of their range more often now. That's a very good thing, whatever the marketing strategy they use.
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Old 27-12-2016, 06:08 PM   #21
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Default Re: Ford Australia TV advertising

Considering females have the final say in 70-80% of all car (non LCV) purchases, then it makes sense to have one fronting the ad.
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Old 27-12-2016, 07:00 PM   #22
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Default Re: Ford Australia TV advertising

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Originally Posted by deesun View Post
So Toyota use a female, Ford use a female and recently I think I also saw a female advertising Holden making three big manufacturers using females to sell their cars. Must be trending.
Well i'm a bloke, i like looking at females, i don't like looking at blokes, go the females........

Edit: although thank god there arn't to many hot female car salespersons, no telling what they could have sold me over the years
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Old 28-12-2016, 10:21 AM   #23
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Default Re: Ford Australia TV advertising

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Originally Posted by Syndrome View Post
Looking at Fords sales figures she is doing a great job.

/end sarc
No need for "sarc"

Ford sales are actually doing quite well.

You must really have a syndrome of some sort.
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Old 28-12-2016, 10:55 AM   #24
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Default Re: Ford Australia TV advertising

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Considering females have the final say in 70-80% of all car (non LCV) purchases, then it makes sense to have one fronting the ad.
Marketing 101, good call!

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Old 29-12-2016, 02:52 AM   #25
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Default Re: Ford Australia TV advertising

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Originally Posted by DJR-351 View Post
Well i'm a bloke, i like looking at females, i don't like looking at blokes, go the females........

Edit: although thank god there arn't to many hot female car salespersons, no telling what they could have sold me over the years
Generally its the one with the big kahoonas that they sit you down with after the car sale to try to sell you the tint, scotchguard. paint protect package.
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Old 29-12-2016, 10:00 AM   #26
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Default Re: Ford Australia TV advertising

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Originally Posted by deesun View Post
Generally its the one with the big kahoonas that they sit you down with after the car sale to try to sell you the tint, scotchguard. paint protect package.
Thats why I always let my wife do the talking at that stage of proceedings and I just sit back and watch the show.
The poor girls don't stand a chance.
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Old 29-12-2016, 12:06 PM   #27
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Default Re: Ford Australia TV advertising

G'day , sitting here watching Smith and Handscomb pounding Pakistan all over the shop as the rain hangs around outside while the mower is chomping at the bit to cut the grass and the Toyota "it's a long list ,going to be here a while " and then soon after the "very lux" ad are on...and the KFC over the fence one..
Even though they are only showroom ads the Toyota girl has a great smile and just catches your attention..Just a bit more engaging than Ms Dawn-Fair..
On Toyota ads...Remember this https://www.youtube.com/watch?v=cbBx4Ql6Umo and https://www.youtube.com/watch?v=39fFJOWee4k ..
Very very funny and remembered well... Cheers Rod..
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Old 29-12-2016, 12:30 PM   #28
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Default Re: Ford Australia TV advertising

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Originally Posted by roddy1960 View Post
the Toyota girl has a great smile and just catches your attention
True, but the current Afgan Dog/Mop hairdoo is a constant source of entertainment in our house...and the daggy dance in the Corolla advert!

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Old 29-12-2016, 12:32 PM   #29
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Default Re: Ford Australia TV advertising

G'day Scotty and Grumpy...https://www.youtube.com/watch?v=_yj1gff-ndc and https://www.youtube.com/watch?v=6vwTR9gphC8 and a beauty from Ford too...my favourite https://www.youtube.com/watch?v=AUbgfWTptoU .
This was a time when there was a bit of imagination and real sense of fun..
Cheers Rod..
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Old 29-12-2016, 06:15 PM   #30
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Default Re: Ford Australia TV advertising

With the number of blokes who think Ngaire Dawn Fair isn't much to look at, this forum must be full of good looking blokes or blokes who have insanely hot girlfriends/ wives. Because that girl is a stunner.
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