Introduction
Mustang sold 546 in July and this is down 41.9% on the year to date numbers for last year but with stocks of the new model starting to appear we will see what happens over the next few months.
The Commodore looks to be have reached the end of run out and sales of the ‘new’ model don’t seem to be holding up too well with only 557 units (1,076 less than in 2017) while the Aurion sold 6 as it also fades away. For the year to date the total passenger market is now down by 0.52% or 3,411 units and July sales were considerably smaller than June.
The top sellers for this month see some changes. The Toyota Corolla (2,594) retained the overall lead ahead of the Mazda 3 (2,443) which gained a place to 2<sup>nd</sup> with the Mazda CX-5 (2,233) also up a place in 3<sup>rd</sup> while the Hyundai i30 (2,178) dropped two places to 4<sup>th</sup> – all of them about a third down on their June volumes. The Toyota RAV 4 (1,853) remained 5<sup>th</sup>; VW Golf (1,628) gained a place to 6<sup>th</sup>; Nissan XTrail (1,603) gained three places to 7<sup>th</sup>; the Hyundai Tucson (1,490) gained four places to 8<sup>th</sup>; Toyota Prado (1,434) gained nine places to 9<sup>th</sup> and the Kia Cerato (1,428) lost four spots to round out the Top Ten.
Worth noting: the Toyota Camry gained eleven places to make up the loss from June while the Honda CR-V lost ten places.
If we were to include the 4x4 Utes in the listing, then the Toyota Hilux is in 1<sup>st</sup> place, Ford Ranger comes in at 2<sup>nd</sup> overall; the Mitsubishi Triton is 18<sup>th</sup> and the Holden Colorado takes 15<sup>th</sup> place. No Ford models made it inside the Top 25 and sixteen of the Top 25 come from the one of the SUV categories.
The Large segment lost share to just 1.02% of the market in July and it has dropped 48.58 (7,461 units) in volume compared to 2017.
The top selling passenger vehicle sales are shown below:
.. and the same chart with the 4x4 Utes included:
The chart below looks at the large segment slide in comparison to the Light (Fiesta), Small (Focus) and Medium (Mondeo) segments during the last ten years – from a dominant position to almost at the bottom.
Ute 4x2
The Falcon Ute is gone now and won’t be included in future charts except where historically appropriate. Ranger sales were steady with 350 sold during the month, 99 less than the same time last year.
The Ford Ranger (down 8.2%) remained in 3<sup>rd</sup> place this month behind the Toyota Hilux (1,087) and Isuzu Ute D-Max (392) but in front of the Mazda BT-50 (325) and Nissan Navara (252), all unchanged.
For 2018 YTD the segment is now down 6.21% (1,526 units) and it held a slightly bigger 3.57% of the market.
4x4 Utes
The 4x4 Utes held a much lower 15.14% of the total market during the month and their segment sales are now only up 7.01% (6,621) for the year. Most of the major contenders have made gains compared to the same period last year – Triton (+14.9%), Hilux (+9.8%) and Ranger (+3.0%) with only the Holden Colorado (-8.8%) and Nissan Navara (-6.9%) taking a hit.
The Toyota Hilux (2,660) regained the segment lead from the Ford Ranger (2,600) while the Holden Colorado (1,237) gained a place to 3<sup>rd</sup>, the Mitsubishi Triton (1,189) dropped a spot to 4<sup>th</sup> and the Isuzu Ute D-Max (1,042) remained in 5<sup>th</sup>.
Given the movement in the 4x4 and 4x2 Ute segments, we are going to include the previous quarterly analysis of how they are performing year against year in this report and report on it monthly instead. The only entrants included are those with both a 4x2 and 4x4 entrant so that does leave some out but nothing with any significant volume.
And a closer look at the 4x4 Utes only…
The final chart depicts the combined Holden and Ford sales for 4x2 Utes as a percentage share. This looks at the period from January 2012 when they both had two entries in the market place and as the Ranger continues, this chart will remain.
Prestige Segment
The Caprice, also in stock run-out mode managed 2 sales and the luxury segment is down 11.73% overall. Chrysler’s 300/C managed 14 sold in July to be up 4.3% on this time last year. With no Ford entrant in the category we no longer graph this category.
Fiesta / Light Segment
The Hyundai Accent (1,122) retained the segment lead with the Mazda 2 (850) in 2<sup>nd</sup> and the Toyota Yaris (767) in 3<sup>rd</sup>, all unchanged.
The rest of the top group consists of:
Suzuki Swift (586) steady in 4<sup>th</sup>;
Kia Rio (449) up a place in 5<sup>th</sup>;<sup>
</sup>Honda Jazz (358) down a place in 6<sup>th</sup>;
Holden Barina (196) steady in 7<sup>th</sup>; and the
Ford Fiesta (88) up four places 10<sup>th</sup>.
This segment held a lower 6.50% of the total market in July and is down compared to 2017 by 7.61% (3,784 units). Not surprisingly, it’s downward results for about half the contenders in the segment with the Toyota Yaris down 18.9%, Mazda 2 down 10.9%, Fiesta down 52.7% and VW Polo down 37.1%. Kia Rio +3.1%, Holden Barina +10.1% and Suzuki Swift +63.8% are the biggest winners.
Please note we have shortened the time scale on some of the segment graphs as they were getting too difficult to read over the longer term.
Focus / Small Segment
The month saw Focus up one place to 10<sup>th</sup> place with 449 sold, a pleasing result in what has been a torrid time. The segment lead was retained by the Toyota Corolla (2,594) ahead of the Mazda 3 (2,443) up a place in 2<sup>nd</sup> with the Hyundai i30 (2,178) down a place in 3<sup>rd</sup>.
The remainder of the Top ten are:
VW Golf (1,628) up a place in 4<sup>th</sup>;
Kia Cerato (1,428) down a place to 5<sup>th</sup>;
Honda Civic (918) steady in 6<sup>th</sup>;<sup>
</sup>Subaru Impreza (758) steady in 7<sup>th</sup>;
Mitsubishi Lancer (729) up a place in 8<sup>th</sup>;
Holden Astra (588) down a place in 9<sup>th</sup>; and
Focus in 10<sup>th</sup>.
For the year to date, Corolla is down 4.1%, the Mazda 3 is down 4.8%, the Focus down by 14.7% andthe Subaru Impreza down 18.6%. On the winning side, Honda Civic is up 12.5%; VW Golf up 21.1% and Hyundai i30 up 3.0%.
The segment held a considerably bigger market share of 19.36% in July although it is down overall by 4.42% (5,710 units) compared to 2017.
Mondeo / Medium Segment
In July, 140 Ford Mondeos were sold and it gained a place to be in 4<sup>th</sup> place. The segment lead was retained by the Toyota Camry which sold 1,317 with the Mazda 6 (276) still in 2<sup>nd</sup> and the Skoda Ocatvia (188) up a place in 3<sup>rd </sup>with the Volkswagen Passat (129) down one place to 5<sup>th</sup> and the Subaru Liberty (120) steady in 6<sup>th</sup>. If they were counted on size and not price the Mercedes C Class (401), CLA-Class (199) and BMW 3-Series (316) would have been in the top five.
Percentage wise, the Skoda Octavia (+16.6%) is the only winner compared to 2017 with the Subaru Liberty (-25.8%), Mondeo (-34.6%) and Honda Accord (-51.4%) the biggest losers and even the perennial Camry has dropped 37.4%.
The segment held a bigger 2.99% of the market in July and has lost volume by 30.33% compared with 2017 – a drop of 7,507 sales and it really is rapidly becoming as irrelevant a segment to contend in as the large segment has been for some years.
Ecosport / Light SUV Segment
During July, the Ford Ecosport sold 185 units and it gained two places to be in 12<sup>th</sup> place with the rest of the order being:
Mazda CX-3 (1,233) up two places to take the segment lead;
Nissan Qashqai (1,205) down a place in 2<sup>nd</sup>;
Mitsubishi ASX (1,154) down a place in 3<sup>rd</sup>;
Toyota CH-R (894) up three places in 4<sup>th</sup>;
Subaru XV (805) steady in 5<sup>th</sup>;
Mitsubishi Eclipse Cross (723) up three places to 6<sup>th</sup>;
Honda HR-V (692) down four places in 7<sup>th</sup>.
Please note that we have realigned our stats with the VFACTs categories now that there is a Ford entrant in this segment.
Mostly losers in this segment, the Nissan Juke is down 52.1%, Holden Trax down 19.6% and the Ecosport down by 22.8%. On the other side, Subaru XV is up 83.9% and the Mitsubishi ASX up 4.4%.
The segment held a smaller 10.7% of the market in July and it is up 26.84% (15,357) compared to 2017.
Escape / Compact SUV Segment
During July, the Escape sold 452 units and gained one place to 10<sup>th</sup> place with the top positions held by:
Mazda CX-5 (2,233) retaining the segment lead;
Toyota RAV-4 (1,853) steady in 2<sup>nd</sup>;
Nissan X-Trail (1,603) up one place in 3<sup>rd</sup>;
Hyundai Tucson (1,490) up one place in 4<sup>th</sup>;
Honda CR-V (1,058) down two places in 5<sup>th</sup>;
Mitsubishi Outlander (1,033) steady in 6<sup>th</sup>; and
Kia Sportage (1,003) steady in 7<sup>th</sup>.
Most contenders are now up in volume for the YTD with only the Ford Escape down 3.8%, Hyundai Tuscon down 19.1% and Subaru Forester down 25.0%. Honda CR-V is up 165.4%, Toyota RAV4 up 8.6% and VW Tiguan up 3.9%.
The segment held a smaller 15.96% of the market in July and it is up 8.74% (8,361 units) compared to 2017.
Territory / Medium SUV Segment
The segment lead was regained by the Toyota Prado (1,434) ahead of the Toyotas Kluger (1,256) which dropped to 2<sup>nd</sup> with the Subaru Outback (853) steady in 3<sup>rd</sup>. The rest of the Top 10:
Hyundai Santa Fe (788) up two places in 4<sup>th</sup>;
Isuzu Ute MU-X (728) up one place to 5<sup>th</sup>;
Mazda CX-9 (696) down two places in 6<sup>th</sup>;
Mitsubishi Pajero + Sport (693) steady in 7<sup>th</sup>;
Kia Sorento (375) up two places to 8<sup>th</sup>;
Ford Everest (356) steady in 9<sup>th</sup>; and
Holden Captiva (269) down two places in 10<sup>th</sup>.
Prado (+8.4%), Kluger (+26.1%) and Everest (+21.7%) are all better than last year with only the Captiva (-44.4%), Hyundai Santa Fe (-19.8%) and Pajero + Sport (-14.2%) showing any substantial drop.
Despite the mixed individual performances, the segment held a much larger 11.24% of the market in July but has dropped volume by 4.1% for the year to date – a decrease of 4,882 sales.
The second chart depicts sales for the Territory and Everest over the entire production life. Market Share Analysis
For an easy look at the share held by each market segment, we have included a set of graphs that display this for quick reference – the first looks at the percentage market share for the current month while the second compares the percentage numbers for the current month for the last three years where is easy to see quickly which segments have gained and which have lost. We have also added a look at the segment movements in raw numbers terms for the month YTD. This shows the actual unit numbers that have been gained or lost within each segment for the year to date.
Total Market
Toyota retained the passenger market leadership in July with 16,716 passenger segment sales giving them a comfortable (almost double) lead over Mazda (8,920); Hyundai (7,061) in 3<sup>rd</sup>; Mitsubishi (5,908) in 4<sup>th</sup>; Ford (5,404) in 5<sup>th</sup>; Kia (4,403) up a place to 6<sup>th</sup>; Nissan (4,260) up a place in 7<sup>th</sup>; VW (3,981) up a place in 8<sup>th</sup> and Holden (3,297) down four places to 9<sup>th</sup>.
In percentage terms Ford is down 11.1% on 2017, Mazda down 3.9% and Holden are down 24.8%. On the positive side, Mitsubishi is up 8.9%, Kia is up 8.3% and Toyota is up 1.2%.
The chart below looks at the same data but over a shorter time frame so that movements are a little easier to detect.
We have been taking a look at the 15+-year history of the four manufacturers (Ford, Holden, Mazda and Toyota) from 2000 to the current time. These figures are based on year to date sales and as well as making the recent gain in the overall market apparent they also clearly depict how Toyota has pulled away from everyone since 2003; Mazda’s gain (and overtaking) of Ford in the 3<sup>rd</sup> to 5<sup>th</sup> place battle and the increasing penetration of both Nissan and Hyundai and the corresponding slide of Holden.
The next set of charts look at the trends within each segment and draws some comparisons between various battles within them. Please note that these graphs are based on the percentage share of the total market and as the market has been growing each year for the last decade or so (with the exception of 2009) the actual gains or losses are significantly greater than the gradual changes shown in the graph.
First up is a look at the four passenger segments where we can clearly see the continued slide in the large car segment, the strength of the dominant small segment and the rise in the light segment.
.. and a more targeted look at three critical segments over a shorter time frame:
Second is the percentage share held by each segment during the last five years – worth noting is the impact of the SUV realignment and the continued, if somewhat inconsistent, strength of the small segment.
Third is a closer look at the sport, prestige and luxury segments over the same time frame. While some of the vehicles that get placed in these categories defy logic they are the segments that are a good indicator of the general economic performance in Australia and they had all trended slightly downward but appear to have rallied so far this year.
Fourth is a look at the SUV segments. These segments had been growing quite rapidly and most of that growth had been in the compact and medium sized vehicles but after the realignment this year the medium segment now has the upper hand over the compact segment most of the time although it is inconsistent. We have included the new segment for completeness.
To see who the winners and the losers are so far this year here is a comparison of the various manufacturers on a YTD basis when compared to last year. For the purpose of the exercise we have obviously picked the (modern) big four; Toyota, Holden, Mazda and Ford but also added a couple of others that have been big movers in recent times by way of comparison. The first chart looks at the raw numbers while the second looks at the percentage variation.
Drilling down on the winners and losers a bit more shows some interesting changes amongst both manufacturers and individual models.
The biggest overall improver is Honda, gaining 7,199 sales which represent a 28.4% improvement on 2017. Very few others actually have gained share with a better than 10% improvement only including MG (236%), LDV (+155%) and Great Wall (+52.7%), Ferrari (+19.5%) and Alfa Romeo (+27.5%) all based on very low volumes. Peugeot (+34.3%), Skoda (+13.0%), Isuzu Ute (+11.2%) and Mitsubishi (+10.6%) all made good gains based on decent volume.
The biggest overall loser is Holden, down 24.8% and 12,039 sales. Other losers to shed more than 10% include Land Rover (-10.7%), Jaguar (-15.1%) and Ford lost 10.2%.
In terms of individual models, the Honda CR-V (6,302) has gained the most sales ahead of the Subaru XV (4,045), Suzuki Swift (3,022), Toyota CH-R (2,382) and Toyota Hilux 4x4 (1,955).
Next up is a look at some individual models – naturally all of the current Ford range with any real volume has been included but also the segment leaders and the red corner competition along with anything else that seemed of interest.
.. and a (newer) comparison of all the non-Falcon based Ford models. Please note that the Mustang is now included.
State of Origin
We also take a quick look at the sales by State. The data is for the year to date and looks at the years from 2007 to 2018. All of the States gained volume for the year to date except NSW which is down 3.1%, SA (-1.5%) and the NT down 3.0%. West Australia and Tasmania the biggest winners with 2.4% and 4.1% growth, respectively. All except WA (-23.8%), Northern Territory (-3.3%) and Tasmania (-0.8%) have improved compared to ten years ago with Victoria (+18.8%) the biggest improver over that period.
The first chart looks at the raw sales numbers over the period while the second compares the percentage change between 2017 and 2018.
Country of Origin
Finally, a little look at the origin of our vehicles - not really a concern now that we know the future of our automotive industry but it does at least show where some of the production off shore originates.
The pie chart shows the major origins for vehicles sold in the Australian market on a YTD basis (along with a comparison from 2012) while the second chart compares those figures to the previous years and the final chart shows a YTD total (by year) for all imports compared to locally produced.
Ford Australia Sales Stats July (07) 2018
Market Share Analysis
oNotPromoteQF/> <w:LidThemeOther>E N-AU</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexSc ript>X-NONE</w:LidThemeComplexScr ipt> <w:Compatibility> <w:BreakWrappedTable s/> <w:SnapToGridInCel l/> <w:WrapTextWithPun ct/> <w:UseAsianBreakRule s/> <w
Be The First