AFF Technical Resources
 


Go Back   AFF Technical Resources > Content > Ford News > 2018

2018 Ford media releases for 2018

Old 19-09-2018, 10:26 AM
3
Chairman & Administrator
 
Scored: 5
Views: 252
Ford Australia launches 2nd Car

Ford Australia launches 2nd Car, enabling new car buyers to own one vehicle, but drive two

Ford 2nd Car is a membership program that gives eligible new car buyers affordable access to a second Ford vehicle for up to two weeks

The program is a global first for Ford, created and piloted in Australia. 2nd Car is currently available to eligible new Ranger and Escape customers at participating dealerships across the country

MELBOURNE, May 23, 2018 – Today Ford Australia announced the launch of 2nd Car, a pilot program that provides eligible new Ford buyers with affordable access to a second Ford vehicle for up to two weeks during their first two years of vehicle ownership.

The membership program is a global first for Ford, and aims to give consumers a taste of how vehicle ownership and mobility may evolve in the future, with new models for vehicle access, ownership and sharing being explored. Created and piloted in Australia, 2nd Car may be expanded to other markets in the future.

2nd Car is available to new Ranger and Escape customers at participating dealerships across the country. To be eligible for membership, customers must be a Private or Blue Business Fleet buyer purchasing a new or demonstrator vehicle. The Mustang, one of Ford’s most well-known and coveted cars, is the first vehicle available to 2nd Car members for up to two weeks. Drivers must be fully licensed and over 25 years of age to drive the Mustang.

Ford’s long-term goal is to expand the program, so that the purchase of any new Ford vehicle will enable access to the entire Ford line up.

“2nd Car not only offers new Ford buyers a great car ownership experience, it also offers access to a great sharing experience,” said Christine Wagner, Program Manager, Ford 2nd Car. “We believe this program offers excellent value and flexibility – another reason to join the Ford family.”

How 2nd Car works
When purchasing a new car, eligible buyers can sign up for 2nd Car membership at participating dealerships for an enrolment fee of $500 (including GST).

When booking their Mustang, customers will pay an additional fee which varies based on the Ford vehicle purchased, and the length of the loan.



Program participants can book their 2nd Car vehicle via a dedicated website, https://www.ford.com.au/ford2ndcar/login, similar to a hotel booking website.

The Ford 2nd Car program offers an affordable way to experience other Ford vehicles, and friends and family can drive the second vehicle for no additional fee provided they meet the driver rules.

“With 2nd Car, new Ford buyers can own one vehicle, but drive two,” said Christine Wagner. “Why not experience the thrill of the Mustang for a road trip or celebration?”

The Ford 2nd Car pilot program is another way Ford is exploring new mobility solutions. More information about Ford 2nd Car is available at https://www.ford.com.au/ford2ndcar.

 

Extras

Visit Link Visit Link (Visited: 0)
 

Extras
New Article
New Reply

Visit Link: Discussion Thread
2018
« Previous | Next »
You have already voted:

No comments for this article.
Be The First

Posting Rules
You may not post new articles
You may not post replies
You may not post attachments
You may not edit your posts

Smilies are On
[IMG] code is On
HTML code is Off



Portal > Content > Ford News > 2018

All times are GMT +11. The time now is 09:38 PM.


Portal By vbPortal Version 3.8.3
Copyright ©2000 - 2019, vbPortal. All Rights Reserved.